What is meta tag in SEO? There are many different elements that come together to form a visible and effective online presence. From the user experience of your website to the content that you produce, everything matters! One overlooked element in the world of SEO is Meta tags. But what is Meta tag in SEO? Why does it matter? And, how can you put together effective Meta tags for your business? Read on to discover everything you need to know.

What is Meta tag in SEO?

There is only one place to begin, and this is by explaining what is Meta tag in SEO. Meta tags supply data regarding your page to website visitors and search engines. They are invisible tags that make it easier for search engine bots to understand the content on your site, making these tags critical for SEO.

You will find Meta tags located in the <head> section of any HTML document. Because of this, they must be coded into your CMS. Based on the platform you utilise to power your website, this could be an easy or complicated process. WordPress and other out-of-the-box solutions have a dedicated Meta tag section.

What Is Meta Tag In SEO?

Examples of different types of Meta tags

To understand what is Meta tag in SEO, you need to know about the different types of Meta tags that you can use on your website. Here are some of the most common examples:

  • Title Tags – This tag is for the title of your page, and it should be unique for each page you publish.
  • Meta Description – This is a description of the content on the web page. 
  • Content-Type – This will have an influence on how your page is rendered in the browser.
  • Open Graph Tags – These tags are utilised to specify the assets that will show up in the image and title by default when you share links on social websites.
  • Canonical Tags – These tags have the role of specifying the principal or primary version of a web page.
  • Hreflang Tags – You use these tags to enable the search engine to determine the country and language you want the content to be displayed for when you have an international audience.
  • Robots – This tag can be utilised to indicate content that you want a “nofollow” or “noindex” 
  • Viewport Tag – Finally, the Viewport Tag will impact how content appears when using a mobile device.

What is meta tag in SEO: Why are Meta tags important?

Now that we have answered what is Meta tag in SEO, it is important to look at the reasons why you need to focus on optimising Meta tags. Meta tags are critical because they determine how your website will appear in the search engine result pages, and how many users are going to be inclined to click through to your site.

What Is Meta Tag In SEO

As a consequence, your engagement and traffic rates are influenced by your Meta tags, which has an influence on your SEO and rankings. This is why Meta tags play a critical role when it comes to developing an effective and robust SEO strategy.

Although there are some tags that will not have a direct influence on rankings, they do impact how your website will appear in the digital ecosystem. Furthermore, they could be a factor when it comes to the use of non-conventional search results, such as voice search, Google image search, Knowledge Graph, and such like.

Getting your Meta title and Meta description right

As you can see, there are many different types of Meta tags that your business will need to contend with. Nevertheless, your Meta title and Meta description are undoubtedly two of the most important and a logical starting point if you’re just learning about what is Meta tag in SEO.

Meta titles

Let’s start with your Meta title, which is imperative for SEO purposes because it provides users with a quick insight into the content on your web page and why it is relevant to their query. This is often the key piece of information that users use when determining whether to click on a web page or not, and so it is critical to use relevant and premium quality titles on your web pages. 

What are some of the best practices for Meta titles?

  • Keep it under 60 characters
  • Include your target keyword
  • Match search intent
  • Make it something click-worthy, rather than clickbait
  • Use title or sentence case
  • Avoid vague and generic titles
  • Be brief yet descriptive
  • Use a unique title tag for every page

Meta descriptions

Meta descriptions are like a pitch, convincing users that your web page is the one that they have been looking for! This should be a very short and highly relevant piece of text that will inform and interest users, giving them an accurate insight into what the page is all about.

What are some of the best practices for Meta descriptions?

  • Keep it under 160 characters
  • Include your target keyword
  • Match search intent
  • Make it something click-worthy, rather than clickbait
  • Use sentence case
  • Avoid vague and generic descriptions
  • Try to provide an accurate summary of the content
  • Use a unique title tag for every page

Final words on what is meta tag in SEO?

So there you have it: everything you need to know about meta tags and why they are so important when it comes to SEO. If you’re unsure whether your Meta data is performing effectively, we can carry out a free SEO audit to help you get to the bottom of it and ensure that your Meta tags are optimised. From Google AdWords to SEO, we cover all areas of your online presence from our offices in Cork and Dublin. If you would like to find out more about the services that we provide, please do not hesitate to get in touch with our friendly and experienced team today for more information.