What does SEO do for your business
You might have heard the word bandied about before, but what does it mean for you and your bottom line?
SEO can make a huge impact on your business’ goals, it increases sales, leads and brings your business to more eyes than before.
So, what does SEO do for you business?
1. SEO Prioritises Quality
SEO by nature is an inbound marketing strategy. The opposite of this is outbound advertising, which we’ve all been on the receiving end of. We’ve all been bombarded by online interruptive ads, cold calls, cold emails and more.
These are examples of outbound marketing and nowadays many consumers just find them annoying. Inbound marketing is different – it focuses on making it easier for your audience to find you when they want information.
Instead of butting in when a customer is watching a YouTube video or browsing a website, inbound marketing is far more customer centric and involves creating helpful resources and information so when users are ready to spend some time researching your chosen industry or field, they are easily able to find you by themselves, making them far more receptive.
2. No more paying for Ads.
SEO stands for Search Engine Optimization, and this is what we do, we optimize your business for Google Search. Google’s organic rankings are based entirely on what the algorithm determines to be the best results for any given query. By optimizing and creating high quality content your business can organically rise in prominence through the google search. It’s an investment, it takes time but it is far more effective than Pay Per Click ads, which incur a cost every time a user clicks and subsequently visits a page. (Across all industries, the average works out at around $2.32 per click)
ALSO, SEO gets more clicks than ads. Yes, PPC ads appear above the organic search results, 71.33% of searches result in a click on an organic result on the initial page. Customers tend to gravitate more towards un-paid, algorithm-driven results, rather than a paid ad.
3. Get ahead of the competition.
An online presence now, more than ever, is vital. The COVID Pandemic highlighted this fact, with traditional bricks & mortar premises shuttered, a strong online presence is imperative. A strong SEO strategy is now considered crucial to ensure you keep up and ideally move ahead of your competition. According to a HubSpot report, 61% of marketers divulge that improving their SEO & online presence is now their top priority. Another B2B study by ThinkImpact shows that 83% of your customers might be open to refer more business for you. This means that your SEO efforts might have an even bigger impact on the long-term.
What do we do?
Hopefully this answers the fabled question of what does SEO do for your business. Here, we provide smart data for smart people. Firstly, On-Page SEO – here we do an SEO Audit, Keyword Research, Copywriting and strategization. From there, we move to Off Page SEO. We provide a white label SEO service, from blogger outreach to guest posts which is guaranteed to boost your website’s search engine performance and get ahead of the competition. Every aspect and element are tracked so you know what is happening and every campaign is structured in a way that allows scalability, whether you’re working on a small budget or a big one.
Digital PR Executive
This article was written by JJ Lee, Digital PR Executive at Digital Funnel.