FREE SEO & PPC Audit
We are a busy PPC Agency Dublin & Cork that has managed a variety of budgets specialising in getting big results for small business in Ireland. Along with Pay Per Click, we also have expertise in Web Design, Google Analytics, Digital Strategy and SEO. Working within your budget, we will provide you with a PPC campaign management that’s unrivalled. Offering a hands-on approach, we only use the most updated methods of PPC, including bespoke landing pages that are created alongside advanced in-depth reporting and Google Analytics. Passionate and proud of what we do, we ensure that each activity we carry out is authentic and transparent – so that your business’s paid search ROI is exactly where you need it.
AdWords and PPC are essential within any business, helping your brand to gain exposure and reach your targeted audience at the right time. A good PPC service provider should get you immediate results. This is the biggest advantage of Google Ads over other forms of digital marketing. We first find the searched terms and then put a bidding strategy in place that works to your budget. To be honest this should be standard stuff for any PPC Agency in Dublin, Cork and beyond. We take it a big step further – For every PPC campaign we run for our clients we also include a bespoke landing page which has a major effect on click through rates and conversion rates. We also incorporate a lead generation marketing funnel program and retargeting campaigns to get the most out of your click budget.
PPC Management Features
PPC Google Analytics
By combining PPC campaigns with Google Analytics, our PPC agency will track your goals, click through rates and conversions. But better still we will quickly understand what keywords and phrases best suit your target audience giving you a definitive guide of search terms to better shape your websites content for SEO.
PPC Campaign Management
We want you to get the most out of every PPC campaign that’s produced. That’s why we make sure that your campaign is created correctly, optimised and adjusted so that you can get the best results possible. Ensuring that your marketing spend is spent on strategies that will be successful, you can budget more effectively.
We want each of your text ads to reach top positions, whilst ensuring that they are at the lowest possible cost per click. But it’s super competitive. This is not an exact science, so it’s important to be vigilant and adapt where necessary. We have been using Adwords for many years constantly learning and improving.
Through re-marketing, we will target customers that have already visited your website. Reigniting their interest, they will be served relevant ads. We can do this through either promoting a specific service or product typically across the Google Suite creating a more targeted approach.
Especially in the B2B industry the new business conversion rate can be low for paid ads. The decision process may take a bit longer so we build smart lead conversion funnels for your business. From bespoke landing pages with email capture forms to email asset swaps we ensure the best return for every click.
Optimising Landing Page
To provide the best possible user experience, you need a first-rate PPC performance. Our team at Digital Funnel will compose your PPC campaign with bespoke landing pages along with dynamic content to make sure every click is giving you the best chance of return on investment.
Is your website ranking for the important terms? Is your competition kicking your butt? Why are you not getting traffic?
Get a free health-check of your website in the eyes of the Google gods. We will customise a report with guidlelines & plan of action.
Our PPC Approach
At Digital Funnel, we work with you every step of the way. Taking the time to understand your individual business goals, we will help you to identify your key target audience and the most effective ways to grab their attention.
As mentioned above, PPC offers a whole host of incredible benefits that will assist your business. Giving you an edge over your competition, each paid search campaign we create is directly driven by intelligent planning, optimisations and frequent reviews.
So to help get the ball rolling, here are the steps that we will take towards complete PPC Dublin management within your business:
1. Getting To Know Your Business
We will begin the process by getting to know your business, it’s current marketing efforts and how you want to transform your online presence.
3. Feedback On Your PPC Campaign Structure
Identifying keywords is essential to a successful PPC campaign. Without the right keywords, you will not only lose potential customers but also money in the long term.
By giving you feedback on your current PPC campaign structure, we will help you to select the correct keywords alongside the effectiveness of each of your adverts, informing you on the Google search quality score, landing page optimisation and what ads are being clicked on.
2. Conduct Full Analysis
After getting to understand your goals, we will conduct a thorough analysis and complete extensive market research. Through doing this, we will uncover the specific keywords that will boost the impact of your presence. Determining how to maximise the traffic conversion rates and the pages that your customers will be clicking on, it’s a key stage that will assist in creating the perfect strategy for your marketing campaign.
4. Creation of PPC Campaigns
After advising on your PPC campaign, we will recommend when to release it. Once it’s up and running, we will start to collate data. Through this data, we can determine the best course of action – from fine-tuning your keywords to your landing pages. Helping to engage your target audience, as PPC service providers we will strive to continually improve your overall PPC performance. Testing and optimising various areas, we want to maximise your ROI and sales.
Got Adwords Questions?
How Effective is PPC?
For Pay Per Click advertising to be effective, it needs to have powerful keywords, a strong bidding strategy, compelling and targeted ad copy, highly engaging landing pages and continual monitoring and in-depth analysis. At Digital Funnel, we put a high importance in ensuring that we give your business all of these so that your PPC campaigns are unforgettable. Components that work hand in hand, you can achieve better results. By showing you which ads are clicked, we will uncover the click-through rate pay per click.
What Is The Difference Between SEO and PPC?
The main difference between the two is that the traffic that you receive from Search Engine Optimisation marketing is organic and free whereas the traffic which is generated from PPC advertising is not. Through PPC, you can pay for Google Ads to sure that you rank through searched terms. Organic SEO results will appear either halfway down the page or at the bottom. Whereas when you pay for ads, they will appear at the top of the page. The effectiveness of the add will depend on how your website is optimised.
Is PPC The Same As SEM?
You will often see these terms intertwined. PPC or Pay Per Click is a specific type of online marketing/advertising, whereas SEM (Search Engine Marketing) is used as a blanket term to describe any type of activity that’s created to improve how easy it is to find your business via Google/Bing or any other search engine. Although both are used to enhance your ranking on search engines, PPC refers to the advert type that you see at the top of the page. PPC is thus an aspect of SEM.
Is Google AdWords Pay Per Click?
Google AdWords (also known as Google Ads) operates within a PPC model. Within this model, users will bid on specific high-ranking keywords, paying for each customer click on their ads. Each time that a specific search occurs, Google will search within its pool of advertisers that hold Google ads and will select a particular set that will appear at the top of the search results. To be selected, you will need to ensure that your ad includes high-quality and relevant keywords (as well as campaigns) – which is why it’s so beneficial to seek professional help with your PPC marketing.
How Long Does Google Ads Take To Work?
When you’re first starting with Google Ads, you might wonder, how long will it take to work? Of course, this is on a business-to-business basis, but overall Google Ads is definitely one of the quickest ways that you can grow your brand awareness and convert traffic into sales. Depending on your business goals, your location and the industry you are in, the time in which it takes to work can vary hugely. However, if you have targeted the correct keywords, written compelling ad and landing page copy, you will start to see the effects in as little as a few days.
Is Paid Search The Same As PPC?
You might be wondering what the difference is between paid search and PPC. And although they are pretty much the same thing, there is one crucial difference between the two.
PPC generates revenue when someone clicks on an advert. A form of internet advertising, the advertiser will pay the search engine (or wherever it appears). when the ad itself is clicked. Used to drive website traffic, it’s a popular digital model that’s rapidly taking over.
Paid Search Ads are adverts which appear through search engine results pages (also known as SERPs). A form of online marketing, search engines such as Bing and Google will allow you to show these ads. A more controllable and measurable form of marketing, through paid search, you will be able to target keywords.
What is a PPC strategy?
As PPC advertisers, we create a personalised PPC strategy for each business that we work with. A plan of action, each PPC strategy is designed to achieve a particular business goal.
Beginning with an assessment of the challenges that your business faces, what you want to achieve from PPC advertising and what your competitors are doing, it will become clearer as to what path we should take. Once we have conducted thorough research and analysis, we will develop a plan in which a set of optimisations and initiatives are included.
What Does PPC Include?
Once your ad is displayed via specific search results, each time it’s clicked and a visitor comes across your website or a landing page, a small fee is applicable. A targeted form of advertising, it will result in conversions. PPC itself is an umbrella term that can include:
- Search ads (including local search ads)
- Display ads
All of these ads can be displayed via search results, social media, on specific web pages and mobile apps.
Are Google Ads Worth It?
You might be wondering, are Google Ads worth it? At Digital Funnel, we certainly think so. Not only do Google Ads allow you to advertise your business to millions of people across the world, but it’s also cost-effective, meaning that a business of any size can afford it.
Giving you the freedom to start and adjust your bids at any time, it’s a form of advertising that’s unlike anything before. It also gives you fast and reliable results, allows for a scalable marketing strategy and has an array of impressive analytics. The possibilities are simply endless with Google Ads.
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