FREE WEBSITE & SEO AUDIT
Our Digital Focus
Search Engine Optimisation
Having a beautifully designed website is pointless without optimising for search engines. The first page of the Google search results will get 95% of the organic traffic. Our SEO services are among the best in the industry. We first set-up your website for long term SEO success and then build your authority in the eyes of Google through expert link building.
PPC Google AdWords
Google Adwords is excellent when you need a short term boost or need to create leads quickly. Pay per click, as the name suggests, means you pay for every click, whether they buy or not. So you need to know what you're doing. We use bespoke landing pages, intense research and smart PPC bidding strategies to get you the best return on investment.
Wordpress Web Design
Our websites are designed and developed beautifully but more importantly they are set up to deliver results through incorporating our expert SEO strategies. You cannot have one with out the other. We build them in the worlds most popular CMS platform WordPress to ensure you can take control of your website to upload content and make simple amends.
Digital Strategy Planning
Every business owner knows they need to connect with their audience online. A good online presence can take many forms. Will social media advertising work for your market? What about a PPC strategy? Or maybe an SEO program? We'll produce a well researched digital marketing plan that will deliver exceptional results. 'A dream without a plan is just a wish'.
Think of this like a top notch website health-check. With our SEO Audit we will lift the hood on your website to see exactly what is going on. Why is your website not performing? What can we learn from your competitors? You will receive keyword analysis, comprehensive competitor research, a technical audit and full SEO action plan in order of priority.
We have designed short courses aimed at business owners and marketing professionals who would like to have the hands-on control of their website's SEO. We will take you through the technical set-up required, and how to complete your On-Page SEO check-list. Then the Off-Page SEO section will take you through how to build high quality backlinks.
Is your website ranking for the important terms? Is your competition kicking your butt? Why are you not getting traffic?
Get a free health-check of your website in the eyes of the Google bots. We will customise a brief report with guidlelines & a plan of action.
Honesty & Integrity
In our digital marketing agency our core values are honesty and integrity. There are many ways to cut corners in digital marketing especially in SEO services but they all lead to disaster in the end. We believe in treating our customers fairly with a top quality service. We only want to work with clients who offer that same level of respect to their customers.
At our digital marketing agency in Cork, we highly value our customer service. We always keep our clients updated with everything that happens as well as providing quick responses to their queries with honest communication. We create monthly reports and executive summaries to keep you part of the process and informed.
In business, what matters most is not how hard you work but how much you achieve. Vanity metrics such as likes and website visitors are pointless without conversion. Our digital marketing agency focuses on engineering your web pages to help you build a database, drive leads through your marketing funnel, that will ultimately convert to sales.
Answers to Your Questions
What is B2B Digital Marketing?
If you are operating a business-to-business company, there are chances that your digital marketing efforts will be concentrated around online leads. Where B2C marketing is geared more towards online sales, in B2B we are trying to first engage a prospective client. This can often take the form of booking a meeting, online demo or requesting a call back. Building a mailing list too is very powerful as the sales cycle can be much longer. Email gathering techniques that are popular include downloading of white papers, free subscriptions and exclusive content. Additionally, beyond focusing on your website, you'll also focus your efforts on other channels that are more business-focused, like LinkedIn and Twitter.
Is digital marketing ideal for all businesses?
Digital marketing is known to work for businesses in any industry. It doesn't matter what your company sells or the kind of services you offer; digital marketing always comes in handy to build out the buyers persona and help you identify your customer's needs. However, this does not mean that all businesses should implement their digital marketing strategies in the same way.
How different is digital marketing from traditional advertising?
Traditional advertising refers to direct mailing, radio, print, linear TV, and billboards. One of the differences here is that the means of communication or messaging is a one-way conversation. Also known as outbound marketing, the mode of advertisement in this case only allows the advertiser to reach out to the audience, but the audience cannot communicate back. The spend on traditional advertising has plummeted and for good reason. With digital marketing you can see exactly what is successful and get a true understanding of what the cost per acquisition is of new clients. Without intensive research and focus groups that is impossible with traditional advertising.
Digital Marketing for B2C?
Depending on the price range of your goods and services and whether you are running a business-to-consumer company, your goal in the digital marketing platform is likely to be of generating traffic for your website and have the visitors converted to customers. This way, your company will not need a salesperson. However, with the implementation of converting visitors to customers, you are less likely to focus on the leads and concentrate more on building a buyer's journey for everyone that lands on your site
What is the purpose of digital marketing in a company?
Unlike in other offline marketing strategies, marketers that use digital marketing strategies have the advantage of getting accurate results in real time. For instance, when you place your advertisement in a newspaper, there is no way of knowing how many people landed and took an interest in your ad. Also, there is no sure way of knowing if the ad was responsible for any sales. However, with digital marketing, the marketer can measure the return of investment by using web traffic and digital analytic software.
Digital Marketing Projects
Russell & Co Accounts
SEO Audit, SEO Program, Website Developments & Copywriting
SEO Audit, SEO Program, Website Developments & Copywriting
Cotter Industrial Products
New Website Development, SEO Program & Copywriting
Digital marketing tips and news